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23.09.2024Elke Jauk-Offner

With Advice and Action – An Interview with Thomas Krause

 

A Sustainable Impact in Hospitality – Thomas Krause was introduced to the world of hospitality early on. His maternal family lived in the USA and managed hotels in New York, where he often spent his holidays. These experiences sparked his interest in the industry. After completing his training as a hotel specialist, he gained experience in prestigious German restaurants and later pursued a degree in economics. For over 20 years, he worked with the Innside hotel group before transitioning to hotel consultancy. His most valuable lesson from this time? “It’s less about technical expertise and more about people management, communication, and leadership culture.”


A Fabulous Family World at the Alpenrose – Familux Resort – Today, Thomas Krause welcomes guests from all over the globe as the director of the Alpenrose – Familux Resort. Originally established as a small guesthouse with just five rooms, the resort now boasts 380 beds and offers an enchanting world for families. Nestled amidst the Lechtal Alps, the Ammergau Alps, and the Wetterstein Mountains, the breathtaking natural surroundings set the stage for unforgettable family holidays in the Alps. That’s the biggest challenge at the resort? “Staying calm and relaxed,” Krause shares with a smile. Living with his partner in Farchant near Garmisch-Partenkirchen, Krause prioritises being present for both guests and staff. Listening attentively and offering support is a key part of the resort’s ethos.


Modern Leadership and Expertise – Krause underscores the importance of meaningful dialogue with employees. The resort’s team comprises about 190 staff members and hosts approximately 100,000 overnight stays annually. Both guest and staff retention rates are impressively high. “Leadership styles have evolved over the years. Employees are given more responsibility, which fosters greater independence.” In luxury hotel management, it’s vital to assess employees’ expertise, encourage accountability, and promote positive communication. Krause’s ultimate goal is to firmly establish the Alpenrose as a sustainable 5-star family hotel.

A Resort in Transition – The Alpenrose – Familux Resort is undergoing an extensive makeover, including renovations of the spa areas, bar, lobby, and traditional rooms. During the pandemic, the resort completed the largest transformation in its history, which included expanding the swimming pool area to 700 square metres and launching an enhanced Baby and Kids Club. The resort offers countless adventures for families, from the boulder park to the pool paradise. For adults, the wine cellar, boasting 60,000 to 70,000 exquisite bottles, is a standout feature. After an action-packed day, parents can savour a fine glass of wine while the children enjoy the kids’ pool area with its pirate ship and triple slide or play on the adventure playground.

Balance and Recharging – Thomas Krause finds balance in his demanding career through hiking tours and golf. “I live in a holiday paradise. That becomes clear to me every time I return from Berlin, Hamburg, or Düsseldorf.”

Elke Jauk-Offner
Offer Familux Soccer Camp by Toni Kroos Academy 7 Nights 10.07.2027 - 24.07.2027

A Perfect Match!

Together with the Toni Kroos Academy, we bring movement and relaxation to family vacations. In a total of eight camps, football-loving kids and teenagers aged 6 to 16 experience training that combines fun, team spirit, and innovative methods.

The training program comes directly from Toni Kroos, while experienced coaches from the Academy ensure its implementation on the pitch. Participants can look forward to professional training sessions combined with playful elements. The shared experience strengthens bonds and fosters new friendships.

With the Toni Kroos Academy as our partner, we are setting new impulses for active and healthy leisure activities – truly a perfect match.

The service package:

  • Daily morning training session (120 min)
  • adidas jersey set
  • adidas football
  • Familux drawstring bag and water bottle
  • Award ceremony (including certificate, final group photo and Toni Kroos autograph card)

optional add-on: (only for children who also attend the morning training session)

  • Additional afternoon training session (Monday to Friday | 60 minutes each): €30.00 per day. The additional session can be booked on a daily basis via the registration form, which we will send to all participants in spring.

Ball School (for ages 3–5)

  • In addition to the football camp, there will also be a Ball School for younger kids in 2026! Children will learn in a playful way with the coaches of the Toni Kroos Academy. The program can be booked on site via the weekly program.

Price from € 6.323,-

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