Growing together
Over 30 Years of Pioneering Luxury Family Holidays
The story of Familux began back in 1988 in Lermoos, Austria – with a clear entrepreneurial vision: to create premium holidays exclusively for families.
In the early 1990s, the Mayer family consistently introduced the Families Only concept, setting new standards in product, service, and occupancy at a time when family-focused luxury was still considered a niche market.
From this pioneering spirit, an internationally positioned resort brand has evolved over more than three decades of experience.
WhyFamilux?
- Clear and distinctive positioning: Families Only
- Story-driven resorts with strong local roots
- Year-round operations with stable demand
- 100% direct bookings – no dependence on third-party platforms
- Sustainability, responsibility, and long-term thinking
- Family-owned business in its third generation
- Experienced, internationally operating management team
- Operator group with an excellent track record
Sustainability & Responsibility
Sustainability is an integral part of the Familux DNA: energy-efficient construction, resource-conserving operations, regional value creation, and social responsibility toward employees and local communities. The target standard for new developments is DGNB/ÖGNI Gold.
What we are looking for
Families Only – Market Leader in the European Leisure Segment
Familux pursues a clear objective: to become the international reference brand for luxury family holidays. The focus lies on the qualitative enhancement of existing resorts as well as the targeted expansion into selected European destinations – with a long-term perspective beyond Europe.
Growth consistently follows clearly defined location criteria, a long-term investment horizon, and a sustainable development approach. Digital innovation, ESG-compliant construction and operating concepts, and a clearly positioned employer brand accompany this expansion strategy.
Familux in Numbers
Stable, future-ready, and growth-driven – Familux is a financially sound company with clear key performance indicators:
Our Milestones
Four locations, nearly 800 employees – and more than 200,000 families who have been choosing us for years.
With great passion, expertise, and close connections to our guests, we have built four successful resorts that are regularly ranked among the best family hotels in Europe.
Familux Podcast
In this podcast episode, we – Florian and Julian Mayer – provide an exclusive behind-the-scenes insight into Familux. Why do we move decisively in one direction while many competitors pursue multiple paths? What is the story behind our “10 in 10” vision? And why is the transformation of the Familux “mothership,” Alpenrose, such an emotional topic for our family?
Mehr dazuAwards and Partners
Contact
Julian Mayer | Managing Partner
Beatrice Sommer | Director of Growth & ESG