Familux Resorts - THE new brand for family hotels

A brand is growing up. Change is good to remain the reliable host we have been for you for more than 3 decades. You may have come across a hint or two on a social media or elsewhere in the last few weeks – big things are coming… now is the time! With our growing hotel group, with the three existing resorts – the Alpenrose in Lermoos, the innovative Dachsteinkönig and the resort in Oberjoch, and a recently started new project in Oberhof, Thuringia, we simply felt more and more how significant a distinctive presence is. This includes a concise and contemporary brand with a message that expresses the essentials and a logo that is charming yet meaningful.

Our new brand name “Familux Resorts” perfectly sums up the qualities of our hotels – after all, we are the world’s first and only premium hotel group exclusively for families with children. With the slogan “Bring your kids, find yourself” we emphasise how important the family is to us, as well as creating ideal conditions for personal development and relaxation – which is exactly what you love about your holiday with us! You can be confident that the comprehensive, caring and varied supervision of your children and teenagers in the cleverly designed clubs by our highly trained Kids Coaches will continue to be as harmonious and stimulating as you are used to. We will continue to surprise you with our inventive and varied offer. We simply want to make the qualities of our resorts more visible. Because there are many parents who are looking for exactly that, having longed for time for their partner as well as for themselves, and at the same time to know that their loved ones are in safe hands -close by. They should also know that Familux Resorts exist. And how does the new brand feel? Take a look! You can find our video at the top of this page.